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Hip, Fashion, Top Luxury Shopping Destination, Cairo, Middle East

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About HIP


Rania Shahin
Manging Director

Located in the buzzing heart of Cairo, inside the masterfully high end First-mall at the Four Seasons, Giza, Hip boutique offers an immersive, tailored and sharply edited shopping experience that stems from the far-sighted and experimental vision of the Founder/Owner and Senior Buyer Rania Shahin.

Hip has become Cairo’s top luxury shopping destination from the selection of brands that it’s famous for and in combining seamlessly bonding traditional taste and innovation.

Rania having an eye for talent continues to showcase a mixture between high-end brands and new designers that she spots early on in their career and nurtures them at HIP. She is continuously on the look for new fashion talents and projects.

Our story,

We started by opening, in April 2007, combining clothes, furniture and flowers in one concept store. After a huge and quick success story especially in the fashion department, Hip harnest big names such as Lanvin, Zac Posen and Mathew Williamson and in Less than two years, we branched with our second store in the famous First mall, Cairo’s most prestigious retail location. Our second store launched in April 2009 with brands such as Balmain, Nina Ricci, and Barbara Bui, Peter Pilloto, MSGM, Fausto Puglisi, Oscar de la Renta, Simonneta Ravizza, Faith Connection, N21 and more.

The Same year, and for the first time in Egypt, we hosted a Matthew Williamson trunk show, which was attended by 500 of Cairo’s elites and celebrities and covered by the top Middle Eastern press. We continued doing similar projects and aimed to keep our client continuously fashion oriented.

In less than a decade, we are proud to be the Mecca of celebrities and high society clients. Our diversity in brand selection has coined HIP’s reputation to be a store that has something for every woman. Young designers and iconic fashion houses; this mixture of brands has always given us the edge that we are known for in the market. To date, we continue working on new projects. We aim to launch our online store during 2016.

HIP boutique, is a star in Cairo and Middle East fashion press. We are present, either by celebrity wardrobe choices or by being the main sponsor of fashion shoots and editorials. We proudly succeeded to create a boutique, which is both a fashion magazine and clothes shop. It’s the place to discover new ideas, new styles and new designers. We continue searching for the best in order to remain the best.



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